What I’m Reading: Language and Globalization


I am currently studying Religion in Peace and Conflict Studies at Uppsala University. As part of the literature course, our professor has asked us to write a bibliographical review of sources that we may use for our thesis. I have chosen to write my thesis on media and its effect on immigration policy. Therefore, I will be reviewing articles and books that focus mostly on the refugee crisis sparked in part by the Arab Spring movement in 2011.

Norman Fairclough’s Language and Globalization is a treatise on how language is being used to prop up neoliberal hegemony. Proponents of globalism conflate the idea of an increasingly connected world with the idea of free trade and low government interference.

Globalism and globalization are not the same thing: globalism is the neoliberal idea of capital moving freely around. According to Fairclough there are six tenets of the globalist idea (2007: 33); remember that globalization (the connectedness of the world) and globalism (capital moving across international borders) are two different ideas. However, in globalist texts, they are one and the same.

According to Fairclough “globalism can be seen as having created a space for unconstrained and highly profitable action on the part of the corporations of the most power countries on earth…on the basis of the claim that markets work benignly without external regulation which the crises of the late 1990s…have shown to be false” (2007: 34). Even the move from industry and manufacturing to the so-called Knowledge Based Economy has been described as inevitable, and globalists insist that there should be no regulations on this economy (Fairclough 2007).

So how has globalism affected media? Fairclough uses Chouliaraki’s ideas from her books to describe how globalism still paints news from a Western perspective, but he also points out that most Western news is controlled by Western multinational corporations (2007). Fairclough writes that “they have contributed to the dissemination of globalist discourse, claims and assumptions, and of the values, attitudes and identities which are culture conditions for the successful implementation of globalism” (2007: 85).

Knowing that media is affected by outside forces will help me be able to analyse the articles and videos that I am going to read for my thesis. Fairclough is a leading expert on critical discourse analysis, and his books will help me strengthen my arguments.

photo: Andras Barta

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